Benjamin Ritter

Dr. Benjamin Ritter, founder of Live for Yourself (LFY) Consulting, is a Chicago, IL, and Austin, TX, based leadership, career, and empowerment coach, values geek, national speaker, consultant, mentor, teacher, and passionate about guiding others in finding, creating, and sustaining a career they love.

With over 10 years of experience coaching working with clients from companies such as Amazon, Coursera, Doordash, Google, Fiserv, Northwestern, Pinterest, Segment, Twilio, and Yelp, Ben understands how to navigate any career path you decide you want to travel. 

During his time as a healthcare executive and side hustling entrepreneur he was overworked and under-utilized, and despite his professional success didn’t feel successful. After much introspection he pivoted professionally and launched himself into the field of leadership development and personal empowerment.

The culmination of these events and his previous personal, professional, and educational experiences led him to create Live for Yourself (LFY) Consulting, a coaching/consulting company that is focused on leading and empowering intrapreneurs and entrepreneurs that feel overwhelmed, overworked, or under-utilized, create a career that they love.

His journey has taken him across the United States working with senior leaders, intrapreneurs, and entrepreneurs, and speaking on various topics, including humanistic leadership, motivating leadership, and how to craft a job you love from a job you have. 

LFY Consulting bases its coaching practices on the unique LIVE system© and the Three C’s of Self-Leadership©, which integrates doctoral level applied learning theory, and curriculum and leadership development research.  

On the surface it’s rather simple. Coaching programs explore and define what you care about – your goals and values – then use that clarity to also create the confidence and control in your life that you need to feel fulfilled. Plus, they ensure that you understand the process so that you can lead yourself throughout the rest of your career and life.


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